The Power of Shoppable Links: How to Turn Your Website or Social Media into a Sales Channel
Shoppable links are a convenient and effective way for businesses to sell products online. Here’s a brief overview of what shoppable links are and how they can benefit your business:
What are shoppable links?
Shoppable links are links that are embedded within a website or social media post and allow users to purchase a product directly from the link. When users click on the link, they are taken to a landing page with more information about the product and a “buy now” or “add to cart” button. This allows businesses to easily sell products through their website or social media channels without the need for users to navigate to a separate eCommerce store.
How do shoppable links work?
To use shoppable links, businesses must first set up an eCommerce platform or use a third-party service such as Shopemaa. Once the platform is set up, businesses can create individual product pages for each item they want to sell and generate a unique link for each page. This link can then be shared on the business’s website or social media channels. When users click on the link, they are taken to the product page where they can view more information and make a purchase.
Benefits of shoppable links
There are several benefits to using shoppable links for your business:
- Increased sales: Shoppable links make it easier for users to purchase products, which can lead to increased sales for your business.
- Greater reach: By sharing shoppable links on your website and social media channels, you can reach a wider audience and attract potential customers who may not have otherwise discovered your products.
- Simplified checkout process: With shoppable links, the checkout process is streamlined and simplified, which can make it more convenient for users to make a purchase.
- Enhanced customer experience: Shoppable links provide a seamless and hassle-free shopping experience for customers, which can lead to increased customer satisfaction and loyalty.
Which Platforms to Use?
Shopify: Shopify is a popular eCommerce platform that allows businesses to create an online store and sell products through shoppable links.
Shopemaa Linkly: Shopemaa Linkly is a startup in the e-commerce industry that provides shoppable links at no cost to businesses.
BigCommerce: BigCommerce is another eCommerce platform that offers shoppable links as a way for businesses to sell products online.
WooCommerce: WooCommerce is a plugin for WordPress that allows businesses to create an online store and sell products through shoppable links.
Pinterest: Pinterest offers a feature called “Shop the Look” that allows businesses to tag products in their pins and create shoppable links.
Shoppable links are a powerful tool for businesses looking to sell products online. They allow you to reach a wider audience, simplify the checkout process, and enhance the customer experience, which can all contribute to increased sales and success for your business. By using shoppable links, you can turn your website or social media channels into a sales channel and make it easier for customers to discover and purchase your products. If you’re not already using shoppable links for your business, now is the time to start. They can be a game-changing addition to your online sales strategy.